By: Joe Kiefer
It wasn't until late 2009 that ASM decided to start a group on LinkedIn to help facilitate communication between marketers. Not just our members, but any marketing professional that wanted to join in the discussion. It has been an interesting experience and early on I would say it is beating our expectations for both the number of members who have joined and the amount of interaction we are seeing within the group.
Based on the initial results, I am excited to see how dynamic and interactive the group can become in 2010. If you are already a member, great, if not, I think you would definitely find benefit in joining. You can join the group at http://www.linkedin.com/groupRegistration?gid=2341528.
The ASM group was created on September 29, 2009. In just a little over 3 months we have grown to over 2,000 members. Even more encouraging, what started as a couple of lonely posts by me, has turned into over 40 posts by a variety of individuals and over one hundred comments about those posts. The posts have ranged from questions to bold predictions.
Not too surprisingly, a lot of the best posts revolve around social media, but we have had a fare share of comments on direct mail and other more time tested marketing techniques as well. For now I am looking to keep the group well rounded. My favorite post and by far the most engaging post was "Any predictions on the biggest trend of 2010?" This one post alone has had 52 comments and some very direct interaction between the members. I would recommend that everyone take a read through the comments on this post. Very good read and will probably get you thinking about some new issues that aren't currently on your radar.
I look forward to interacting with all of you in 2010 and will continue to post, comment and grow the group!
Tuesday, January 12, 2010
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Marketing tip: Do you talk about your client's need and forget your own company's accomplishments in your ad?
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