ASM Benefits: Leaning Towards Interaction

As the Association of Strategic Marketing (ASM) continues to grow and we add on additional benefits, it is imperative to our continued success that we add on benefits that our current members find valuable and that will continue to draw in new members.

We will be doing surveys and focus groups to help us determine what to work on next, but I would love to hear from any of you directly with your insight as well. You can contact me at jkiefer@associationofmarketing.org. Here is a link to our survey if you would like to fill that out as well:

http://www.zoomerang.com/Survey/WEB22DG6C5AF4R/Preview

As we open up conversations with our members we are brainstorming ideas for new benefits on our end as well. Looking from an insider’s perspective is typically not the best approach, however, as adding benefits that we find interesting or cool does not necessarily translate to what members are looking for from their membership.

Brainstorming benefits did give me a chance to reflect on the benefits I have found the most useful in the past. When I become a member of any group, especially in a business setting, I typically have a pretty specific goal in mind. For most of my memberships I have been interested in gaining access to information, typically in the form of training, but sometimes in the form of newsletters or blogs. I have also found that interaction with the other group members can be extremely beneficial. I have been on the same list serv for 5 years and still get useful information from it on a consistent basis.

So, for me, the primary purpose is definitely is the information exchange and knowledge transfer that can happen in a content oriented and interactive group. ASM is very strong in regards to the knowledge transfer. Trying not to be biased, our audio conferences and webinars are some of the best in the industry. We do have a ways to go on the interactivity at this point and that will be an area of focus in 2012. We have a great group of marketers and expert speakers, so we just need to provide an environment to foster interaction and engaging conversation. For a starting point, we do have a great LinkedIn group discussion board if you want to join in the conversation there.

http://www.linkedin.com/groups?about=&gid=2341528

We will continue to strive to provide benefits that are relevant to our members. I look forward to interacting with you!